If you're thinking about selling vintage handmade jewelry on the internet, then you might want to consider Etsy. It's an e-commerce site which specialises in the sale of vintage objects as well as art and craft items. All items for sale must be more than 20 years old and the site charges you twenty cents per item you advertise. However, opening an Etsy shop is free.
It's quite easy to set up a shop on Etsy. All you need to do is register on their site and fill out the sellers form. You will be asked to decide which language you want the shop to use and which currency you want to trade in. If you decide to change these details at a later date, then that is not a problem. You will want to name your shop and brand it. Furthermore, you will have to decide how you want buyers to pay you and send your own billing information to Etsy.
To make it easier for your customers, you can add sections to your shop which list items for sale by group. You can have up to 10 sections, however you must also give visitors to your shop the option of seeing all of your merchandise together. You can change the name of your sections and alter the order in which the sections appear.
To generate more visitors to your store, you might want to link it to Facebook and Twitter. This is not difficult to do and Etsy tell you how. You can also add a tweet button or a Facebook like button to encourage people to spread the word about your shop.
Having a proper business plan before you open your shop is crucial. This will help you to state your goals and give the business a sense of direction. Making money is never easy, you need to be as professional as possible. Etsy will not do all the hard work for you.
Having excellent quality product photography is crucial. Remember that browsers will not be able to touch your items so the picture is the only thing they will be able to go on. Make sure they are nice and clear. Take shots of the item from different angles. If a shopper sees it from 4 or 5 angles it might tell them all they need to know in order to buy.
It's really important that you price your items correctly. When doing this, take into consideration the cost of making them, the time you spend and how much it will cost you to ship your items to the buyer. On top of that, you will want to work out what profit you might be able to make.
Another crucial factor is understanding who your target customers are. The most effective way to do this is by trying to think what your ideal consumer would be like. Think about what gender they would be, their age, what their occupation is, where they reside and where they would go on holiday. This will help you to create effective marketing and sell more vintage handmade jewelry as a result.
It's quite easy to set up a shop on Etsy. All you need to do is register on their site and fill out the sellers form. You will be asked to decide which language you want the shop to use and which currency you want to trade in. If you decide to change these details at a later date, then that is not a problem. You will want to name your shop and brand it. Furthermore, you will have to decide how you want buyers to pay you and send your own billing information to Etsy.
To make it easier for your customers, you can add sections to your shop which list items for sale by group. You can have up to 10 sections, however you must also give visitors to your shop the option of seeing all of your merchandise together. You can change the name of your sections and alter the order in which the sections appear.
To generate more visitors to your store, you might want to link it to Facebook and Twitter. This is not difficult to do and Etsy tell you how. You can also add a tweet button or a Facebook like button to encourage people to spread the word about your shop.
Having a proper business plan before you open your shop is crucial. This will help you to state your goals and give the business a sense of direction. Making money is never easy, you need to be as professional as possible. Etsy will not do all the hard work for you.
Having excellent quality product photography is crucial. Remember that browsers will not be able to touch your items so the picture is the only thing they will be able to go on. Make sure they are nice and clear. Take shots of the item from different angles. If a shopper sees it from 4 or 5 angles it might tell them all they need to know in order to buy.
It's really important that you price your items correctly. When doing this, take into consideration the cost of making them, the time you spend and how much it will cost you to ship your items to the buyer. On top of that, you will want to work out what profit you might be able to make.
Another crucial factor is understanding who your target customers are. The most effective way to do this is by trying to think what your ideal consumer would be like. Think about what gender they would be, their age, what their occupation is, where they reside and where they would go on holiday. This will help you to create effective marketing and sell more vintage handmade jewelry as a result.
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