All online businesses seek affordable search engine optimization. Lets take a look at the concealed message behind the term affordable. It is mankind's nature to want a good deal, but as my ma always said, all that glitters isn't gold. She also said that you get what you pay for. It appears that as usual my ma was usually right.
The SEO Trick
Like in every business you have honest people and dishonest people. Typically there are truly good Online marketing corporations out there. However it's the few that screw it up for the majority. I felt it was my responsibility to help avoid being caught in the spider web of those scrupulous marketing firms that are only out for a few dollars.
A warning flag should immediately fly up when you see a price that is to good to be true. If for some unknown reason you miss the warning flag, the very first thing you are going to want to request is a sample of keyword phrases that the marketing company feels best represents your business. If they hesitate to give you a sample give them the boot.
If they do give you a sample, you will want to look for something that jumps off the page or seems out of place. For example if you are in the women shoe business and your business is in Virginia Beach, Virginia you do not want to see keyword phrases like the following:
the worlds best ladies shoes in Virginia Beach Virginia discount on women shoes in Virginia Beach Virginia store wide sale on women shoes at the Virginia Beach location.
Though long-tailed key phrases are a great thing, if properly investigated. However the keyword phrases listed above are worthless. It is of no significance if you're ranked number one for a keyword that nobody is searching for.
The SEO Trick
Like in every business you have honest people and dishonest people. Typically there are truly good Online marketing corporations out there. However it's the few that screw it up for the majority. I felt it was my responsibility to help avoid being caught in the spider web of those scrupulous marketing firms that are only out for a few dollars.
A warning flag should immediately fly up when you see a price that is to good to be true. If for some unknown reason you miss the warning flag, the very first thing you are going to want to request is a sample of keyword phrases that the marketing company feels best represents your business. If they hesitate to give you a sample give them the boot.
If they do give you a sample, you will want to look for something that jumps off the page or seems out of place. For example if you are in the women shoe business and your business is in Virginia Beach, Virginia you do not want to see keyword phrases like the following:
the worlds best ladies shoes in Virginia Beach Virginia discount on women shoes in Virginia Beach Virginia store wide sale on women shoes at the Virginia Beach location.
Though long-tailed key phrases are a great thing, if properly investigated. However the keyword phrases listed above are worthless. It is of no significance if you're ranked number one for a keyword that nobody is searching for.
About the Author:
Here are two other recommended resources for your reading pleasure, "Keyword Research for Newbies", and "Virginia SEO Service Company."
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