mercredi 21 août 2013

The Beauty Of Italian Luxury Fashion

By Helga Stokes





Italian luxury fashion dominated Europe and grew with the renaissance. The powerful cities started producing clothing products and luxury fashion products. Textiles, purses, jewelry, robes shoes, fabrics and dresses. It was made known for its extravagance, extremely expensive accessories such as jewels, ribbons and hats and the fact that the Medicis of Florence wore them. In the 17th century the French fashion gained popularity due to its luxury dresses designed for courtiers over taking Italy in European gala market. Italy's revival came about in 1950s initiated by businessman Giovanni Battista Giorgini which saw the rise of Gucci and Ferragamo to compete with Dior and Chanel.



Pizza, great wine, gelato, opera, models and the expensive, stylish to die for brands are the main things that come to mind when you think Italy. It is the leading in what is known as the big five; Italy, france, britain and Japan. It is now more focused on ready to wear which are relatively affordable and stylish for shoppers.



Italian industry houses carry a story of determination in producing wide accepted pieces with emphasis on quality and innovate pieces with a sense of timelessness. The gala houses are family governed. The Trussardie started as gloves and accessory then turned to jackets and now men's, women's, children's and sportswear. Robert cavalla, Versace, Valentine, Prada, Gucci and Fendi are among the top gala houses.



Milan, Rome and Florence are the major cities of Italy. With Quadltilateraodella the fashion quadelateral is the high priced district of Milan and since it houses headquarters of Gucci, Emilio pucci gives best shopping opportunities in Europe. Rome being the headquarters for labels like valentine, Bulgaria and Fendi and Prada, Versace and channel having their boutiques along Via dei condotti. Florence is the home of Miu Miu and geox.



The semiannual Milan gala week is a high priced event aimed at promoting the new trends by the many designers. It is held after the pairs and London gala week and then followed by the New York gala week. It is attended by buyers and editors interested in this industry.



As economic recession hit Italy hard. The gala houses have risen to the occasion and given back to its country. Fendi has donated to, it is the restoration of the Trevi fountain and it foundation includes exhibition of rare images of the fountain as a way of paying tribute to Rome. Prada has started a multi-year restoration project to turn Venice waterfront palazzo and ornately ca' corner della regime into exhibition spaces. Trussardie has embarked on enliving Milan's public spaces by works of art all this to promote tourism and lend a helping hand to their government.



There is an undeniable sense of grace in wearing Italian designs ranging from the Bulgaria jewelry of exquisite design done in high craftsmanship that delicate yet distinct perfumed by Laura Biagotti, lovely shoes, amazing purses, hats or scarves. The perfect tailoring and high quality standards they are made in makes them divine.



Italian luxury fashion hub seems to be the national preoccupation. Their presence if felt in various fashion markets due to its worldwide apparel appeal. They quench the thirst for accessible, comfortable and yet equally refined and tailored apparel . They set the trends with refreshing innovative pieces that always leave us waiting.









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