Company review sites are far from scarce these days. Most anyone who has had a bad experience with a product can hop on someone's blog and complain about their service or product. So, since anyone and everyone can review anything they want, how can you make sense out of it all?
Before you spend a large amount of money on a product or service, a company reviews site may be beneficial to you. What is important to know is that you should already know what you are or aren't looking for in your purchase before checking these review sites. A poor review could have a negative impact on you buying decisions if you haven't figured out what is or isn't important to you in that future purchase.
For example, when buying a car it might be a good idea to know what features are important to you and which ones are not. By doing this before checking the reviews, you can weed out the reviews that are unimportant from the ones that are. Negative reviews and complaints can be a good thing as well. If many people are complaining about the same thing, there may be some legitimacy there. Review sites can help you speed up your search when making important buying decisions.
How can you judge the legitimacy of review sites in general? That's a tough question. Some tell-tale signs of legitimate reviews are proper grammar, punctuationthe ones without exclamation marks tend to be more accurate, and appropriate languagein other wordsno curse words are involved. If you see any of these things not being handled correctly, you may want to take that review with a grain of salt. It may just be a disgruntled employee or a competitor claiming false information as accurate.
If you or your company has a negative review written about you, you may actually have some legal rights to sue for monetary damages. Some of the requirements of pursuing a libel case include: false statements deemed as facts, malicious intent, and a loss of income to your business or you that is caused by a defamation of character. If all of these (plus more) are present in your case, you may want to pursue legal action.
When sorting through others' reviews and you have doubt, review the company yourself. If you can't sort through all of the reviews, speak to the company yourself. Ask them to answer your questions or concerns directly. After all, there are always three sides to a story. There is what one person said happened, what the other person said happened, and then there is what really happened. Be sure to note all sides of a story before making important purchases or decisions about a company.
Amongst all of the company review sites, the ones that people seem to frequent the most are Yelp, Angie's List, Consumer Reports, Glassdoor, Ripoff Report, Google Places, pissed consumer, and Citysearch. It may be a smart idea to check out these company review sites and see if you or your company is listed! Sometimes you should reply to reviews, sometimes you shouldn't. One thing is for sure, if people don't know where to look to get accurate information, they may just take Joe Schmo the Blogger's word for it.
Before you spend a large amount of money on a product or service, a company reviews site may be beneficial to you. What is important to know is that you should already know what you are or aren't looking for in your purchase before checking these review sites. A poor review could have a negative impact on you buying decisions if you haven't figured out what is or isn't important to you in that future purchase.
For example, when buying a car it might be a good idea to know what features are important to you and which ones are not. By doing this before checking the reviews, you can weed out the reviews that are unimportant from the ones that are. Negative reviews and complaints can be a good thing as well. If many people are complaining about the same thing, there may be some legitimacy there. Review sites can help you speed up your search when making important buying decisions.
How can you judge the legitimacy of review sites in general? That's a tough question. Some tell-tale signs of legitimate reviews are proper grammar, punctuationthe ones without exclamation marks tend to be more accurate, and appropriate languagein other wordsno curse words are involved. If you see any of these things not being handled correctly, you may want to take that review with a grain of salt. It may just be a disgruntled employee or a competitor claiming false information as accurate.
If you or your company has a negative review written about you, you may actually have some legal rights to sue for monetary damages. Some of the requirements of pursuing a libel case include: false statements deemed as facts, malicious intent, and a loss of income to your business or you that is caused by a defamation of character. If all of these (plus more) are present in your case, you may want to pursue legal action.
When sorting through others' reviews and you have doubt, review the company yourself. If you can't sort through all of the reviews, speak to the company yourself. Ask them to answer your questions or concerns directly. After all, there are always three sides to a story. There is what one person said happened, what the other person said happened, and then there is what really happened. Be sure to note all sides of a story before making important purchases or decisions about a company.
Amongst all of the company review sites, the ones that people seem to frequent the most are Yelp, Angie's List, Consumer Reports, Glassdoor, Ripoff Report, Google Places, pissed consumer, and Citysearch. It may be a smart idea to check out these company review sites and see if you or your company is listed! Sometimes you should reply to reviews, sometimes you shouldn't. One thing is for sure, if people don't know where to look to get accurate information, they may just take Joe Schmo the Blogger's word for it.
About the Author:
The following webpage on Careerbuilder has some great reviews to utilize in case your business or you personally have been attacked online by former employees. For additional examples of real-world advice on improving your reputation, please visit Blitz Inc Reviews.
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